Corporate culture is one of, if not, the most important components of your company. Your culture impacts every area of your organization — productivity, hiring, innovation, competitiveness, and ultimately overall performance, by any measure.

But how do you cultivate a winning and positive culture? It starts with your vision. A…

Lately, many of our clients are asking us to review or update their messaging. What you are saying now may not be as appropriate or relevant as it was, from even a few weeks ago.

Every company should regularly rethink what they are saying.

There’s always a new product or service. Your customers are always changing as are your…

Recently I received an email from a friend who asked for feedback on his new “brand.” He sent me his logo. I wanted to scream. Your brand is way more than your logo!

Having a unique and memorable logo that can last the test of time, is important. What’s more…

A strategic plan is a cornerstone to a successful organization. Yet 90% of executives in a recent study revealed they had failed to implement some part of their strategy successfully (source: Brightline Initiative, published in Strategy@Work). That astonishing percentage is further reinforced by Harvard Business School’s John Kotter, noting that…

Traditional Marketing Is Not Dead

Traditional marketing is not dead. Take for instance something a bit old-school such as a plane pulling a banner through the sky. If you are ever in Cleveland over the summer, you will more than likely spot one flying over Progressive Field during an Indians…

The Detroit Auto Show recently announced that it is moving to a summer event in an effort to boost attendance after a string of automakers such as BMW and Mercedes Benz decided to no longer participate. No doubt that visiting Detroit in June has more appeal than January, but will…

How effective are you at getting the most out of a conference or presentation? This may seem blindingly obvious, but it starts with taking notes. Not all note taking is the same. There are proven and tested note taking methods that can dramatically help you retain more information and generate…

Poor Corporate Culture Is At The Heart of Corporate Greed

photo by Gabriella Demczuk for the New York Times

The Wells Fargo Bank scandal of opening millions of secret accounts without customers’ permission is an issue of culture. Within the financial services industry, the retail business of Wells Fargo was always admired and in many ways was viewed as…

Ilijasic

Co-founder of Long & Short of It.

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